So, your nominating committee has asked you to be the missing link between communicating to the outside world and your church. Well, you can roll up your sleeves and put your anxiety aside.

Almost every time I talk about pay-per-click and search engine optimization, I get the one of two questions, “Which is better?” or “Which should our church do?” Which type of online marketing should your church marketing campaign include?

What is Local SEO and Why It's Important to Church Marketing? Local SEO is optimization of your website both targeting keywords with local modifiers and with the intent of telling the search engines where your church/business/organization is. As a church with a specific location, local SEO is crucial for bringing new visitors to your church through your website.